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Global Loyalty Management Market to be Driven by Development of Retail Market in the Forecast Period of 2021-2026

The new report by EMR titled, ‘Global Loyalty Management Market Report and Forecast 2021-2026’, gives an in-depth analysis of the global loyalty management market, assessing the market based on its segments like delivery type, organization size, end use, and major regions.

The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.

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The key highlights of the report include:

Market Overview (2016-2026)

The growth of the e-commerce businesses, as well as the rise in online purchasing and consumer use of mobile and smartphone devices, are driving the industry forward.

Industry Definition and Major Segments

Loyalty management entails creating rewards for consumers’ previous purchases as well as giving incentives for future purchases. The rewards programme aims to provide significant value to clients while also increasing client penetration, cross-selling, and retention. A loyalty management system includes operational aspects such as sponsoring options, programme design, and transaction types. Different value criteria are involved, such as redemption thresholds, redemption options, and gain prices.

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Loyalty management can be segmented based on:

Delivery Type

End Use

Organization Size

The regional markets of loyalty management include

Market Trends

The increased need for loyalty services in the retail, financial services, and hospitality industries is propelling the global loyalty management market. The growing demand for digital reward programmes, analytics, and corporate intelligence is propelling the industry forward. Due to an increased focus on customer retention loyalty programmes, strong staff engagement, and cross-selling by important sector verticals, such as government and BFSI, North America holds the highest stake in the business, followed by Europe. As a result of rising card sales and customer investments in numerous benefit vouchers and choices in Mexico and Brazil, Latin America is likely to be a significant and fastest expanding market.

Key Market Players

The major players in the market are Comarch SA, International Business Machines Corporation, Oracle Corporation, Aimia, SAP ERP, Bond Brand Loyalty, TIBCO Software Inc. and Others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

About Us:

Expert Market Research (EMR) is leading market research company with clients across the globe. Through comprehensive data collection and skilful analysis and interpretation of data, the company offers its clients extensive, latest and actionable market intelligence which enables them to make informed and intelligent decisions and strengthen their position in the market. The clientele ranges from Fortune 1000 companies to small and medium scale enterprises.

EMR customises syndicated reports according to clients’ requirements and expectations. The company is active across over 15 prominent industry domains, including food and beverages, chemicals and materials, technology and media, consumer goods, packaging, agriculture, and pharmaceuticals, among others.

Over 3000 EMR consultants and more than 100 analysts work very hard to ensure that clients get only the most updated, relevant, accurate and actionable industry intelligence so that they may formulate informed, effective and intelligent business strategies and ensure their leadership in the market.

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